The power of orchestration

Aevi’s Head of Propositions and Pre-Sales, Eddie Johnson, sat down with Financial IT at Money20/20 Europe 2022 in Amsterdam.

They discussed the importance of orchestration and integration.

Watch the video on YouTube to learn more about:

  • Integration at the Point of Sale
  • How we are making in-person payments as innovative as online payments
  • The power of orchestration

Video Transcript

“I’m Eddie Johnson, and I work for Aevi. I’m based out of London. My job role here at Aevi is that I’m the VP of Proposition and Pre-Sales. What does that mean? Well, that means that I help the sales teams to navigate the world of payments and to introduce what we do as a company from a very technical level. But also work out how we go to market, work out new and innovative ways for us to take our solutions and our products to market in ways which are easier for our customers to accept and to adopt. It gives them more out of the box ability. And again, we focus very much on in-store payments or in-person payments.

With that sort of payment flow, there are a few different components. First of all, you’ve got to think about what type of payments you want to accept. Then you’ve got to think about how you want to accept them. So what sorts of devices do you need? What sorts of ability to accept do you need? And then on the complete other side of that, you’ve got to think about, well, how do you want to process those payments? How are those payments going to actually be processed through the system? Additionally, to that, there’s a kind of fourth principle which is, how do I want to be able to see that and report on that and interact with that solution?

When we’re talking about orchestration, we’re talking about the ability to tie all of those pieces together, giving our customers the flexibility to not have to compromise on any of them. They can pick the best types of solution that they want, the best ways of accepting those payments, and the best ways of processing those payments. All while giving the solution the ability to be integrated with to get the data out of it in real-time, to really take in-person payments to a space where it doesn’t have to be this sort of closed-loop, invisible solution anymore. But is really able to be the best of all worlds.

Sure, so those solutions that you’re referring to are obviously very close to my heart because they’re part of our propositions suite. They really are ways of getting people onto our platform and onto our way of thinking and working very quickly. So one of the challenges that we have by being an orchestrator and by being so open is that there are many, many question marks around what we do. Again, as I said initially, you know what type of payments, what, how do you want to accept them, what sorts of verticals are you looking at? So what we’re trying to do is give people these out-of-the-box solutions that can solve a specific challenge very quickly while still enabling them to then come into the journey into the platform that then allows those creative, open solutions in the future.

Really what we’re doing is putting the pedal to the metal and we’re allowing people to accelerate on the path to the future of in-person payments with solutions off the shelf that solve challenges today.

Absolutely, and it raises a wider point which is about customer preference. When I say customer preference, that can be a merchant’s preference. It can be a consumer’s preference because ultimately everything that we’re doing in in-person payments comes down to that end consumer. And what we try to achieve is giving solutions that are flexible enough to allow those preferences to be catered for. So yeah, absolutely when you talk about cash, but even when you talk about modern alternative payment methods. “Hey, I want to pay by direct bank transfer or I want to pay with bitcoin or whatever the current alternative payment method du jour is.”

We have moved from a time when merchants were solely responsible for deciding which payment methods to accept, leaving customers to deal with the inconvenience. Nowadays, if customers cannot pay in their preferred way, they may choose to leave the store. Therefore, Aevi is building solutions that cater to different payment preferences, making them acceptable in a seamless manner that is easy for customers to use and provides the right data for merchants to report on at the right time.”

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